Beauty Industry

Brands, QVC, and Tiffani Thiessen Partner for Charity

QVC's two-hour charitable broadcast will benefit CEW's Cancer and Careers.

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By: Jamie Matusow

Editor-in-Chief

Tiffani Thiessen, famous for the role of Kelly Kapowski in the iconic 90s sitcom, Saved by the Bell, is partnering with QVC and Cosmetic Executive Women (CEW) for “QVC and CEW Present Beauty with Benefits.”

Nineteen prestige beauty brands, including bareMinerals, Fresh, and philosophy, have donated products that will be sold during QVC’s two-hour charitable broadcast, airing on Thursday, April 17 at 8 PM (ET). Viewers can also shop online.

Eighty-percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by CEW.

Thiessen will appear in print and television public service announcements for the show.

Claire Watts, CEO, QVC U.S commented:

“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women through the power of relationships. We’re excited to bring the beauty industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater awareness for Cancer and Careers.”

In 2013, “QVC and CEW Present Beauty with Benefits” generated more than $984,000 to benefit Cancer and Careers.


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